Sales Process - How to Win More Big-Dollar Sales Opportunities with Brand New Prospects

Do your company’s salespeople sometimes pursue large opportunities with brand new prospects? What is their success rate when pursuing these types of opportunities? Do they lose more often than they win?

There is a specific sales technique your salespeople can apply to increase their chances of winning when pursuing large opportunities with brand new prospects. This technique is called “the monkey’s paw.” The concept behind the monkey’s paw sales technique actually comes from the shipping industry.

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